Play nice

with nature

We're a nature-loving lot and we want to become the world's most sustainable pet food brand. We're proud of our easy-to-recycle, planet-friendly packaging. We know we're not perfect (yet) but it's a paw in the right direction.

Besides our sustainable packaging, we're stepping up to do more for the planet. Meet our Zero Pawprint Plan, our strategy to make a positive impact on the planet by 2025.

Discover our Zero Pawprint Plan

Our bags are made with paper

Standing up for nature

Our paper based bags are planet friendly as they're easy to recycle. Just recycle with other paper products.

Nature’s renewables

Our paper based bags use renewable materials like paper and bioplastic. When responsibly sourced, renewable resources can replenish allowing us to make bags over and over again.

Our tins and cups are made from metal

The world’s most recycled material

Compared to other materials, recycling metal is easy. For example, 75% of all aluminium used since 1888 is still in use today. That’s because it doesn’t degrade after each use, and because you’re so good at putting it in the right bin.

Metal locks in
nutrients for longer

We love our tins and cups because they keep food fresh for AGES. Thanks to metal’s natural preservative properties, our food stays full of nutritional goodness for 24 months - which also helps reduce food waste.

Discover how our tins are made from start to finish

discover how →

Which bin?

Here’s a guide to show you exactly what to do with our kibble bags.

No

As it's easy to recycle our packaging, please don't put your bags in the general waste as they'll end up in landfill. We want to give our bags the best chance at a second life (by being recycled!)

No

At the moment, green waste bins are not yet designed to process compostable packaging in practice.

Yes

Our bags are easy to recycle with your paper recycling. By popping them in your paper recycling bin you'll be giving them the best chance at a second life (by being recycled!)

No

Home composting is a slow and seasonal process, and we’d hate to mess up your system. One day, maybe.

No

Because metal doesn’t degrade, putting it in landfill is a huge waste of valuable resources.

No

Because metal doesn’t degrade, putting it in your green bin wastes a precious raw material and could contaminate this waste stream.

Yes

Give them a rinse and pop them in your recycling box or bag. They’ll be turned into new tins and cups within just 60 days.

No

Because metal doesn’t degrade, putting it in your home compost wastes a precious raw material and might damage your composting.

No

As it's easy to recycle our packaging, please don't put your bags in the general waste as they'll end up in landfill. We want to give our bags the best chance at a second life (by being recycled!)

No

At the moment, green waste bins are not yet designed to process compostable packaging in practice.

Yes

Our bags are easy to recycle with your paper recycling. By popping them in your paper recycling bin you'll be giving them the best chance at a second life (by being recycled!)

No

Home composting is a slow and seasonal process, and we’d hate to mess up your system. One day, maybe.

What's next?

We’re really proud of our packaging but we know there’s more we can do. Over the next year, we’ll find new ways to improve our impact through our Zero Pawprint Plan.